Elemata translates loosely to "element of a little growing thing". For us, Elemata is the movement four women created after identifying a problem in our community. Here at the start, that means meeting a singular situation like a lack of personal protective equipment (PPE) for frontline essential workers and re-emergent small businesses like ourselves here at home. Like our namesake, we will continue to sprout and pivot to meet tomorrow’s problems.
We know we can help by identifying challenges, analyzing each element, then nurturing the natural solution. It’s our approach to every product we will carry and every program we will put in place. Finding little things that can help in extraordinary ways and supplying what is essential efficiently. That’s Elemata.